I posted this video on the Horseshoe blog last year, but I stumbled upon it again this morning. And it was as fresh and sweet as ever.
And just as inspiring as the first time I watched it.
Have a happy Friday, and a creative, juicy weekend!
Inspiration Monday
some of our lovely Spring and Summer featured vendors: 1. Green Jeans 2. Objects of Affection3. The Gold Bug 4. Curious Lottie's
Also, our Spring Market is coming together in a fantastic way. In the next few weeks, we'll start to tell you about some of the special vendors that will be at the market! Have a great week, everyone!
Preparations...
It seems that in the past few weeks, we've noticed a lot of folks talking about the upcoming market season in Colorado. Vendors are getting busy figuring out booth set-up, buying tents, and creating and collecting their goods. In the next few weeks, we'll have some great vendor-focused posts about how to get ready for the Horseshoe and markets, in general.
Along with the frenetic buzz of "to do's" that come with preparations for the upcoming market season, I can't help but think there's more "stuff" going on. On one hand, there's excitement, busyness, anticipation, but I think there's also a bit of "Holy crap! What am I doing?! Who do I think I am? I'm going to sell MY stuff? Are people gonna like it/buy it/etc?" Maybe those of you who've done markets for a long time don't have a lot of that anymore. However, there are a lot of you newbies out there so maybe you're feeling that.
In a nutshell, it seems that in this prep-time, or any time when we're preparing for an unfolding our dreams--there's this really fun excitement topped with a big scoop of fear and vulnerability. On that note, I wanted to share a video of one of my favorite people, Brene Brown. She a vulnerability researcher and has one of the most-watched TED videos out there. Here's one of her great, funny, real TED talks about vulnerability and living to the fullest. Not only should we embrace our vulnerability (watch and you'll understand), but it can actually lead to a more connected, abundant life. Enjoy!
Along with the frenetic buzz of "to do's" that come with preparations for the upcoming market season, I can't help but think there's more "stuff" going on. On one hand, there's excitement, busyness, anticipation, but I think there's also a bit of "Holy crap! What am I doing?! Who do I think I am? I'm going to sell MY stuff? Are people gonna like it/buy it/etc?" Maybe those of you who've done markets for a long time don't have a lot of that anymore. However, there are a lot of you newbies out there so maybe you're feeling that.
In a nutshell, it seems that in this prep-time, or any time when we're preparing for an unfolding our dreams--there's this really fun excitement topped with a big scoop of fear and vulnerability. On that note, I wanted to share a video of one of my favorite people, Brene Brown. She a vulnerability researcher and has one of the most-watched TED videos out there. Here's one of her great, funny, real TED talks about vulnerability and living to the fullest. Not only should we embrace our vulnerability (watch and you'll understand), but it can actually lead to a more connected, abundant life. Enjoy!
Biz Tuesday: Staying in Touch with Customers
We have Amy from Craft e-Revolution here again today with some important crafty business tips about keeping in touch with your customers. Thanks, Amy!
*****
1. Staying in touch with your customers leads to increased sales. Every time I send a newsletter, I make an online sale. Every time.
2. Having a conversation with your customers helps you to build a better business. If you engage in conversation with your loyal followers, they will help direct you. Ask them what they like, and they will tell you. When a customer says, “Ooh! You should make X thing,” and you then hear that same statement from two other customers, maybe you should listen. My best-selling soap scent came from a newsletter question: what scents do you think I should make?
3. Making your list opt-in leads to better sales. If every person in your list made the active choice to receive it, then they are a captive audience. They want to hear what’s going on in your life, what new stuff you are working on, and where you will vend. Do not miss the opportunity to sell to them.
4. Ask your list for a favor, and they will often deliver. Going along with point 3 above, if you ask your loyal list-followers to do something for you, they will often do it. They will forward your newsletter to one friend, will recommend you to their family, and will show up at your next craft fair, with friends in tow. They will review you on Yelp, follow you on Facebook and Twitter, and will participate in a contest in order to win things from you. They love you! Accept it.
5. Keeping a schedule with newsletters keeps your loyal customers engaged, and keeps you focused on your work. If you have calendar alerts help you, you can keep sales coming in and keep your customers aware of your plans. Maintaining a newsletter schedule keeps you on your toes—you can’t let things languish, or else your customers will deplete your stores and you will be scrambling. Publishing your plans helps you to stay on track.
If you haven’t started a newsletter list yet, this is something you should do right now. You have to start with one person, and you can find one. Just once, just this one time, send an email to all your friends and family, telling them you are starting a newsletter. Promise them you won’t send a mass email like that again, because you want them to sign up through the link you include. (And always use the BCC feature in your newsletter emails—you don’t want to publish their emails to each other.)
Want to start right now? I use Mad Mimi, and I think you should too. It is super easy to use, and the staff are amazing. You can sign up for free—you can have up to 100 people on your newsletter list for no charge at all.
This is the Action Girl on Biz Tuesday saying, “Get busy! Write a newsletter!”
Amy Kalinchuk is an author and publisher at Craft e-Revolution where she is currently formatting a photographed craft tutorial scheduled to come out in April. Stay tuned!
Inspiration Monday
Last week was a tough week for the world. The Japanese earthquakes and tsunamis were unbelievable and devastating. Watching the videos of communities collapsing in a matter of a few minutes was beyond the wildest Hollywood movie scene. It's so devastating how quickly life can change. And how much we really are at the mercy of nature. We have so many ways to build up our false sense of control! The truth is that we don't have a lot of control in life. The things we can control are how we help others and the amount of gratitude we can muster up for all that we do have.
Today, I'm so inspired by people helping people. People giving back. And for that, I am grateful!
And I love how handmade can be a vehicle to make the world better! Lots of Etsians are running specials in their shops--if you buy something, they will give a percentage of proceeds to organizations that support relief efforts. There was even an announcement by Etsy on how your shop could help with disaster relief for Japan.
Here's an example of one shop, Willie and Lu, doing their part. They'll give at least 20% of their proceeds to organizations involved in relief efforts in Japan! Thanks, Etsy and all of you hand-crafters for doing your part!
pretty sorbet shimmer earrings by Willie and LuSpring
How is it suddenly Friday? We've been light on the blogging due to sickness over here. The weekend is upon us, though. And it's warm out, the sun is shining, and it's feeling more and more like Spring...which means our first Market is coming soon! And means that our down jacket is happily in the closet for now.
We hope all of you vendors are getting busy creating and doing your thang in preparation for the first market! What are you all doing to prepare? If any of you vendors are looking for some support with your craft-based business, the great Denver Handmade Alliance has some upcoming workshops you should all know about.
This Monday, DHA brings the Business Roundtable to Hooked on Colfax! Each month DHA will be picking a relevant topics related to craft-based business, and holding an open discussion in a casual setting. The DHA Business Roundtable is an opportunity for all of you crafty folk to gather together and learn from each other’s experiences. Yay for collaboration! All are welcome to join, no matter your level of experience. Bring what you know! Here are the details:
Monday, March 14th, 2011
6:30pm-8:00pm
Topic: Etsy
Location: *Hooked on Colfax (3215 East Colfax Ave, basement)
*There is no charge to participate, but a purchase from Hooked on Colfax is highly encouraged
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Another great DHA event coming this Spring--The Crafty Ballyhoo, of course!Here are the details:
In collaboration with Create Denver Week (put on by Denver's Office of Cultural Affairs), the Denver Handmade Alliance is sponsoring the Second Annual Crafty Ballyhoo, a craft market for local vendors of fantastic handmade goods and an interactive day of crafty fun. The Crafty Ballyhoo will be held Sunday May 15th from 11am-6pm, Grant-Humphreys Mansion at 770 Pennsylvania Street, Denver, in the Central Denver area. The first 50 people through the door will receive a swag bag full of handmade goodies! Oh, and if you want to be a vendor, applications are due tomorrow, March 12th!! And Fashion Denver's Spring Market, SPROUT, will also take place at the mansion the same day! Cool stuff.
Happy weekend to everyone! Enjoy the sun.
Inspiration Monday
Good morning! We're off to a slow start on this cloudy Monday. However, things are going to kick into full gear because we are two months away from the Spring Horseshoe Market!
It's time to start your spring cleaning since we know you're all going to be taking home some pretty great finds from the market--we'll have antiques, furniture, jewelry, clothing, accessories, shoes, toys, even fresh flowers and gardening gadgets! It's going to be a great market.
On this dreary day, we are inspired by our Featured Vendors and bright things :) We're sure this collage of colorful handmade items and art will brighten your Monday!
1. hot pink and sequins recycled fabric headband 2. mb glass designs ring 3. hot butter wallet 4. dandy social club dress 5. barberry & lace ring 6. january jones roadtrip print 7. neile real butterfly earrings 8. gneural digital art print
It's time to start your spring cleaning since we know you're all going to be taking home some pretty great finds from the market--we'll have antiques, furniture, jewelry, clothing, accessories, shoes, toys, even fresh flowers and gardening gadgets! It's going to be a great market.
On this dreary day, we are inspired by our Featured Vendors and bright things :) We're sure this collage of colorful handmade items and art will brighten your Monday!
1. hot pink and sequins recycled fabric headband 2. mb glass designs ring 3. hot butter wallet 4. dandy social club dress 5. barberry & lace ring 6. january jones roadtrip print 7. neile real butterfly earrings 8. gneural digital art print
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